Distributed presence
Digital marketing term
Distributed presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.
See also
- Media (communication)
- Multichannel marketing
- Marketing strategy
References
- v
- t
- e
Marketing
- Distribution
- Pricing
- Retail
- Service
- Activation
- Brand licensing
- Brand management
- Co-creation
- Corporate identity
- Dominance
- Effectiveness
- Ethics
- Management
- Promotion
- Research
- Segmentation
- Strategy
- Account-based marketing
- Digital marketing
- Product marketing
- Social marketing
- Behavioral targeting
- Brand ambassador
- Broadcasting
- Display advertising
- Drip marketing
- In-game advertising
- Mobile advertising
- Native advertising
- New media
- Online advertising
- Out-of-home advertising
- Point of sale
- Printing
- Product demonstration
- Promotional merchandise
- Publication
- Visual merchandising
- Web banner
- Word-of-mouth