Cheap Cheap Cheap

British TV series or programme

Gabby Best
Emily Lloyd-Saini
Alex Lowe
Kiell Smith-Bynoe

Composers

Dan McGrath
Josh Phillips

Country of originUnited KingdomOriginal languageEnglishNo. of series1No. of episodes30ProductionExecutive producers

Jimmy Mulville
Helen Williams
Richard Wilson

Producers

Neil Gallery
Monica Long

Production locationThe Bottle Yard StudiosCinematographyAndy RobertsonEditors

Cas Casey
Duncan Armstrong

Camera setupMultiple-camera setupRunning time45 minutesProduction companyHat Trick ProductionsOriginal releaseNetworkChannel 4Release14 August (2017-08-14) –
22 September 2017 (2017-09-22)

Cheap Cheap Cheap was a British television game show produced by Hat Trick Productions for Channel 4, presented and created by Noel Edmonds. Billed as "a game show that thinks it's a sitcom", the show takes place in a fictional general store and centres on a game show, hosted by the store owner (Edmonds).^[1]^[2] He is joined by the shop's eccentric staff, played by actors who appear throughout the game.^[3]

Edmonds conceived the idea and showed it to the Hat Trick Productions managing director Jimmy Mulville. The pair agreed to develop the premise and filmed the show's pilot episode after the production company constructed a studio inside a recreation area in Somerset. The television channel Channel 4 viewed the pilot and ordered a series of thirty episodes to be filmed.^[4]

Pairs of contestants are invited up to win an increasing amount of money by correctly picking the cheapest of three similar items, taken from the shop's stock. If they fail to guess the cheapest item they are eliminated from the game and lose all their money.^[5] The maximum amount of winnable money was £25,000.^[6]

References

^ Power, Ed (18 August 2017). "Is Noel Edmonds' Cheap Cheap Cheap the most tragically weird show ever made?". The Telegraph. Retrieved 6 September 2017.
^ Heritage, Stuart (14 August 2017). "Noel Edmonds: TV's emperor of folly". The Guardian. Retrieved 6 September 2017.
^ Weatherby, Bronwen (10 August 2017). "'Cheap Cheap Cheap': Noel Edmonds returns to Channel 4 with 'craziest of comedy game shows'". Bristol Post. Retrieved 31 May 2020.
^ Blazeby, Miranda (28 March 2017). "Hot Picks: Cheap, Cheap, Cheap". Broadcast. Retrieved 16 September 2019.
^ "Cheap Cheap Cheap". Hat Trick Productions. Retrieved 6 September 2017.
^ Houghton, Rianne (14 August 2017). "Viewers say no no no to Noel Edmonds' new gameshow Cheap Cheap Cheap". Digital Spy. Archived from the original on 8 January 2021. Retrieved 16 September 2019.