The 9th Annual ASTRA Awards was an event held on Thursday, 21 July 2011 at the Sydney Theatre.[1] The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.
ASTRA Pioneer Award
The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.[2]
ASTRA Industry Excellence Awards
Award | Campaign | Recipient | Finalists | Ref. |
Most Outstanding Marketing Campaign – Subscription Sales | iQ Consideration Campaign | Foxtel | - EOFYS 11 (Foxtel)
- Try a New Life (Austar)
- $1 a day (Austar)
| [3][4] |
Most Outstanding Marketing Campaign – Subscriber Retention/Extension | Christmas in HD | Austar | - Austar for Business HD Sports Campaign (Austar)
- Austar Rewards Trial (Austar)
| [3][4] |
Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign | Aussie – Selling Houses Australia | The LifeStyle Channel | | [3][4] |
Award | Promotion | Recipient | Finalists | Ref. |
Best On-Air Program Promotion | Grand Designs: Imagine Building a Home Here | The LifeStyle Channel | | [3][4] |
Most Outstanding Channel Image Spot | Channel [V] – For The Love of Music | Channel [V] | | [3][4] |
Best PR/Communications Campaign | Ben 10 Ultimate Alien 10.10.10 | Cartoon Network | | [3][4] |
Best Off-Air Program Promotion | Grand Designs Australia | The LifeStyle Channel | | [3][4] |
Best Marketing Campaign Under $50,000 | The Big Report | The Weather Channel | - Ultimate Alien Hunt (Cartoon Network)
| [3][4] |
Best Social/Digital Media Promotion | [V] Oz Artist 2010 | Channel [V] | | [3][4] |
Technology
References
- ^ Knox, David (18 April 2011). "ASTRA Awards set for July". tvtonight.com.au. Retrieved 1 May 2011.
- ^ Knox, David (29 March 2011). "Premier Media CEO receives ASTRA Pioneer Award". tvtonight.com.au. Retrieved 1 May 2011.
- ^ a b c d e f g h i j k Knox, David (15 March 2011). "2011 ASTRA Industry Excellence Awards: finalists". tvtonight.com.au. Retrieved 1 May 2011.
- ^ a b c d e f g h i j k Knox, David (30 March 2011). "ASTRA Excellence Awards: winners". tvtonight.com.au. Retrieved 1 May 2011.
External links
- Official website of the ASTRA Awards
- Official website of the Australian Subscription Television and Radio Association (ASTRA)
Hall of Fame awards | |
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Subscribers' choice awards | |
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Award ceremonies | |
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